it's me again. Going on and on about other Fantasy Football Games

To me it looks like the Slaughterball campaign over at Kickstarter is really struggling to get funded and frankly, I really don't understand why. The game looks great, the rules sound very enjoyable and there is so much right with this campaign that other crowdfunding campaigns are doing wrong in my opinion (the biggest one being Slaughterball actually showing the game's rules).
But in fact I don't want to pester you for your pledge money. Instead I would like to know what you think is wrong with the campaign or what could be done better? I'd be even more interested in some hints where I could go to and try to promote the campaign a little bit. The main thing, I think, Slaughterball did wrong was to not launch a social media campaign before actually starting the crowdfunding process. So if you could point me to some websites or blogs that I could talk to or even forums where people might be interested in this kind of game, that would be a great help!
As I would really like to do what I can to get this game funded. And while I am in no way ssociated to Erik, the creator, I do think he's on to something with Slaughterball and he clearly got his heart in the right place (hopefully that is the correct way to say this in English).
If you want to, feel free to have a look at the campaign over at Kickstarter: https://www.kickstarter.com/projects/fr ... ughterball
If not, I'd still be interested in hearing your opinion.
Thanks a lot! Your help is greatly appreciated!