Lychanthrope wrote:Pressing Like Button now.

+1
During the last year or so, I've followed many fundraisers and if I - as a potential buyer - can give you, Tom (and all other companies for that matter), just a few pieces of advice on running these things:
1) Size comparison pictures.
One of the things that bother me most is when I can't determine the size of the minis in the fundraiser. And this has often stopped me from pledging - even though the models looked awesome. Take a picture of the new models next to some old, well-known ones. Everyone in this community knows the size of Ripper Bolgrot. Or one of the plastic minis from the BB starter set. Or 2-3 Block dices on top of each other. It really helps me (the potential buyer) to make an informed decision before funding the campaign and thus saves me from disappointment when the packet arrives and I find the minis to be either too large or small.
2) Pictures of the models during the WIP-phase as well as both unpainted and painted.
Sometimes a paintjob pic can prevent me from buying a certain mini. Maybe it's not painted well. Maybe it's not a color scheme that appeals to me. Or maybe it's painted too well (yes, this can happen too). To have pics from all three stages helps me (the potential buyer) to see all details of the minis in all conditions. So if the paintjob doesn't appeal to me, I can just look at the unpainted pic and say "well, the paintjob really makes a cool model look bad" etc.
3) Free shipping.
Everybody loves free stuff. And even though it might not be completely free (as in: "we've raised the price of the pledge levels just a bit in order to give you free shipping") we still want it. What we definately don't want is to calculate the shipping costs in an overly advanced shipping calculator or read the text in small saying "please add £30 for shipping outside our own country - unless you live in some other country where you should add $35". Make it as easy as possible for the funder - free shipping FTW!
Oh, and one last piece of advice - which of course won't be an issue for this particular fundraiser... Write in English! No matter how bad you think your written English is - don't write in Polish, Spanish or some other language that only a certain percentage of your target audience understands. Please don't. I've seen waaaaaaay too many fundraisers written in Spanish (both on KS, Indiegogo, the companys website and their facebook page) and I just don't get it. Do they no want customers from outside of Spain? Keep it in English and sell more stuff.